
Author: Peter Kent
Publisher: Wiley, John & Sons, Incorporated on February 06, 2006
Pages: Paperback, 384 pages
Synopsis: Plan and launch your PPC campaign and keep track of its progress
Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Pay per click campaigns are an easy way for businesses to manage a streamlined online marketing strategy. Using the right keywords and targeting certain locations will drive relevant traffic to your site.
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